We don’t just see your business for what it is. We see it for what it can be. We understand that change is the only way forward, and companies that build their business around their customers are the ones that will be here tomorrow.

 

We started Vosyyo (derived from the spanish vos y yo = you and I) because we want to lift the heavy rocks that stand in the way of making consumers’ lives better. We believe that together we can change the game. It’s up to you to raise your hand and say ‘enough is enough. I have a better way. We can do better.’

So whether you’re a mid-level manager at a Fortune 500 company or an aspiring entrepreneur with an idea that will shake up the status quo, then we’d love to talk to you today about what you want to become tomorrow.

 
 
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NICK LAPWORTH

PARTNER

Nick is an entrepreneur and product visionary with over 20 years experience building brands and driving growth for global consumer businesses. He started his career in finance fascinated by big picture macroeconomic theories before discovering his passion for marketing. His desire to comprehend the cultural drivers that make people do what they do has led him on a journey to over 80 countries across 6 continents, having lived and worked on 4.

In addition to driving double-digit growth at household names like American Express, Bacardi, and Charles Schwab, Nick has also led innovative product and marketing teams at multiple startups, including his own online travel business (which resulted in some extremely valuable insights on what to do and, more importantly, what not to do).

He now brings a balance of analytical curiosity and creative ingenuity to help clients identify consumer and competitive market insights and translate them into game-changing products, marketing strategies, and customer experiences.

Education

UCLA Anderson School Of Management - M.B.A., Marketing & International Business

Bucknell University - B.A., Economics

 

ANA VIGO

PARTNEr

As a former Financial Analyst turned Marketing Executive, Ana leverages her expertise in business and data analytics to craft highly effective targeted campaigns. She consistently delivers innovative and impactful experiences that drive measurable outcomes and profitably transform organizations. Ana's talent for identifying new markets and revenue streams, combined with her extensive knowledge of customer growth, retention, engagement, loyalty marketing, and subscription models, positions her as an invaluable asset.

Ana is a strategic leader who motivates cross-functional teams to operate at their full potential, ensuring their efforts yield the highest returns. With a unique blend of analytical prowess and strategic vision, she propels organizations toward sustained growth and success.

Education

Rutgers University - B.S., Finance

Digital Marketing Institute - AI for Digital Marketing

 

MAR LOPEZ-MARRUFO

DIRECTOR OF CONTENT & UX/UI STRATEGY

Mar López-Marrufo is a seasoned Content Strategist, Localization Expert, and UX Designer with a proven record in driving digital transformation. Her strategic approach to content management and multilingual markets delivers high-quality, user-focused content across various platforms. Mar’s expertise in UX design enables her to create engaging experiences that align with business goals and user needs, ensuring content connects with people and enhances user interaction.

Mar excels at streamlining workflows and leveraging technology to boost operational efficiency. Her leadership and knowledge of multilingual markets are vital to creating globally resonant content strategies. Passionate about content optimization, Mar is a key contributor to digital strategy and transformation.

Education

Cal State LA - A.A., Translations and Multilingual Studies

UCLA - UX Design

MIT - Generative AI for Digital Transformation

LISA KASPER

CREATIVE DIRECTOR

As a creative visionary with a background in video, design and brand strategy, Lisa can translate complex ideas into compelling visual narratives that drive both engagement and profitability. Her expertise in crafting unique, customer-centric campaigns has elevated brands by connecting with audiences on an emotional and experiential level.

Lisa excels at leading cross-functional teams, fostering a collaborative environment that encourages innovation and bold creativity. With a keen eye for emerging trends and a deep understanding of consumer behavior, she transforms brand challenges into market opportunities. Her strategic approach to storytelling ensures that each campaign delivers memorable experiences with measurable results.

EDUCATION

Columbia College - B.A., Film & Animation